With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term? What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ell...    [Más]

With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term?

What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.

A performance model is part of the solution when making the transition to a regenerative circular economy.

Watch an introduction to the circular economy:http://www.youtube.com/watch?v=zCRKvDyyHmI

Find out more about the circular economy athttp://www.ellenmacarthurfoundation.org andhttp://www.facebook.com/EllenMacArthurFoundation and follow us on Twitterhttp://twitter.com/#!/circulareconomy

Animation produced by Beakus
Director Mr Binns

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